Our Story
Past
Elegant Design and Solutions (EDaS) Ltd is a Design Consultancy based in East Sussex U.K. The Company was established by Ed Pennington-Ridge in 2004, although Ed has been involved in Humanitarian Mine Action since 1999.
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In January 2000 - with funding from the Heather Mills Health Trust - Ed Pennington-Ridge arrived in Sierra Leone to visit with a group of Americans fitting a pre-fabricated prosthetic arm to victims of the atrocities of 1999 - where a rebel movement terrorised the population hacking off the arms and legs of the population.
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The arm being fitted, called the 'socket less mounting platform', cost over $500 per unit - in a region where the average yearly income at the time was around $100. Within a few weeks Ed had re-designed the arm so that it could be produced using locally available materials - bringing the cost per unit down to less than $20.00.
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Since 2009, EDaS Ltd has carried out extensive work on behalf of Defense Science and Technology Laboratory on diverse projects ranging from removal of Improvised Explosive devices, to human blood storage far forward.
Present
EDaS is continuing to grow, having recently employed a new design engineer to assist with our latest venture into medical device development. Envirolieve® is presently the most important project, a device that will reduce the environmental impact of Entonox® in healthcare by over 55%. After a successful prototyping stage, we are pursuing product certification by meeting medical device regulations.
Future
At EDaS, our ambition is to keep doing what we love - pioneering inventive solutions that make a meaningful difference in the world.
Meet Our Team
The Brilliant Minds Behind EDaS
Ed Pennington-ridge
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Managing Director
Mr Pennington-Ridge is an independent scientist, an explosives engineer, and the founder and managing director Elegant Design and Solutions Ltd. Since 2006, he has built a talented team to support his neurodiverse approach to innovation and design, with a focus on technologies that serve humanitarian needs. His work spans medical devices, prosthetic limb technologies for low-resource settings, and pyrotechnic systems for safe ordnance disposal. He holds six patents and has received funding from organisations such as the Defence Science and Technology Laboratory, the US State Department, and various charities.
Ramani Moonesinghe​​
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Co-Director
Professor Ramani Moonesinghe is the Co-Director of EDaS Ltd. She is an experienced clinical academic with background in anaesthesia/critical care; Director of NIHR Central London Patient Safety Research Collaboration [CL-PSRC], and theme lead at the UCLH NIHR Biomedical Research Centre [BRC.] She is the NHS leader (National Clinical Director and interim National Director of Patient Safety, NHS England) with a strong track record of developing and implementing novel innovations into the NHS; she also led the NHSE decommissioning of Desflurane and works closely with the Greener NHS team.
Noah Marshall
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Design Engineer
Noah is a passionate Design Engineer driven by the belief that innovation and thoughtful design can create lasting, positive change for both people and the planet. At EDaS Ltd, Noah plays a key role across Research & Development, Business Development, and Project Management. With a strong foundation in Design Engineering and experience leading multidisciplinary teams, Noah consistently delivers high-quality projects on time and with purpose. Before joining EDaS, Noah graduated from Loughborough University and worked as a Project Lead at Electronic Assembly Services Ltd, a prototype PCB manufacturing company. Now at EDaS, Noah is committed to driving the company’s growth and helping shape a future defined by impactful, world-changing solutions.